The Pop Up Museum of Memories was one-day extraordinary event that was held in Vikhroli on 15.12.12. This special event had performances, instillations, juggling, robots, alternate reality games and much, much more, including a user-generated museum of memories, all located within a 60,000 square feet empty Godrej factory that is scheduled to be demolished today.
This was a museum of sharing so no money was exchanged. Only valid currency accepted included: hugs, kisses, old books, art,
Urduwallahs participated by performing a poetry reading in this museum. The topic selected was the works of lyricist and poet Sahir Ludhianvi and the audience was enthralled by revisiting and reliving his life and his astounding work. The poems were interspersed by songs and interesting anecdotes on the life of Sahir that aided the audience travel through his museum of memories.